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Leah Walsh

After a festive period filled with rich foods and downtime, many people enter the new year looking to regain their fitness momentum.

But, could Artificial Intelligence be changing the fitness industry by offering an alternative to human coaches?

Tailored Plans and Adaptable Schedules

One fitness enthusiast employed an artificial intelligence application for impromptu preparation for the Cardiff Half Marathon.

This young woman hailing from Aberdare said she appreciated the liberty to pose queries at all hours – a feature she believed was not possible with a traditional coach.

She used an AI-driven running app that provided her customized schedules with voice guidance and pace setting for her inaugural half marathon in 2024.

She said she asked it to design a plan merging running and the gym, and it produced an 11-week programme customized to her event day and goals.

The user then adjusted the plan to suit her daily routine, which she said was convenient.

Subsequently, she opted for a different tool because it was cheaper and she could consult it at any time. She finished a minute faster than her target finish.

She noted she did not want the pressure from a live instructor.

"Using artificial intelligence you have to find your own drive, which I quite like," she remarked.

A weightlifter

Remarkable Strength Improvements

Meanwhile, Richard Gallimore, 23, from a Welsh city, has been using artificial intelligence for his exercise and nutrition programs, and reported he has never felt stronger, increasing his bench press from 70kg to 110kg.

He turned to a AI assistant for help after being forced to walk a running event.

"I realized I need to get myself in shape," he said.

The free tool built a fitness and meal program tailored to his goals, and established structured routines.

"I work out for about 120 minutes a day and I've seen a real difference," he said.

The Expense Contrast: AI vs. Traditional Training

A recent study in the previous year analyzed costs for 17 of the largest fitness chains and found the average membership cost was around £38 a month, based on basic memberships.

Prices ranged from £23 at the cheapest chain to £132 at the highest-priced.

According to further data, personal trainers determine their own fees, typically £30-£65 per 45-60 minute appointment outside London and about a similar range in the capital.

Clients typically hire a coach once or twice a week and collaborate for a short period, however these arrangements are completely flexible.

A personal trainer

The Essential Human Element

Personal trainer one experienced professional, based in the Welsh capital, acknowledged artificial intelligence can be useful to speed up progress, but believes it will never replace the personal interaction and accountability that live training offers.

The 37-year-old, who has over a decade of experience as a trainer, specialises in older adults and recovery from injuries. He said some of his clients also employ AI.

"In my opinion it's extremely useful, more knowledge is good," he stated.

"I think the more people are online the more they'll desire personal contact because they want the warmth from the understanding that is missing from a computer," he continued.

The trainer said Artificial intelligence can educate users and make guidance more effective.

However, he argued true dedication comes when people show up in person for training.

"As useful as it is at 2am, a digital tool cannot ensure you show up at early morning before work," Dafydd added.

For many, he said, the fitness center is a place to disconnect from devices and take a break from technology.